Why Digital Media Playbooks Work!
In short, customers are now running the game. Companies today have to consistently and constantly reinvent how they deliver a memorable experience that will resonate and engage customers.
Too many files-too little time. One of the things organizations assume is that if they put their content for different audiences on their website, on intranet sites, in partner portals, magically everyone will easily discover the information they need. In reality, most websites are too cluttered, content is old and everyone is too busy to go hunting and pecking in the hopes they might discover the up‐to‐date content that is relevant to what they need, to buy or sell your solution, when they need it.
Make Selling Easier
Stop wasting precious selling time. In this fast-‐paced, "need‐it‐now" world, it is a necessity to respond to requests with the most relevant, up‐to‐date information in order to follow‐up on leads and increase customer engagement. However, sales content frequently expires, and your sales teams are either unaware or lack the bandwidth to take ownership for searching, hunting find the most relevant and up‐to‐date content. Unfortunately, sales reps spend about 30 hours each month looking for and creating content so they often feel ill‐equipped by their marketing teams
Make Engagement Easier
If you want to make it easy for customers and partners to consume and quickly start a conversation about your solution send them a Digital Media Playbook that with 1-click, from any device, anywhere allows them to find and share your relevant up-to-date content and links so they can quickly move to the next step…. engagement!
Make Updates Easier
Digital Media Playbooks can be updated in real time without sending new files out as replacements for old files or changing the Digital Playbook URL making it an invaluable resource for finding and sharing relevant up‐to‐date content EASIER! Simply send an alert message to the team as to what's been updated or send the page link in the playbook. The playbook url never changes so next time they open it… everything is up‐to‐date.
Make Measurement Easier withGoogle Analytics
Included with every playbook are Google analytics that show open rates, page views, source, hot pages and more…. Our Stats show that 45% of Playbook viewers are new but a whopping 55% are returning viewers… proving once they find your Playbook… it's their go to resource.